Publisher: New York Law Publishing Co.
Frequency: Monthly (12 issues)
Publisher's Price: $169/year
How can you increase your business? Find out in Marketing for Lawyers, the monthly report that shows you the most sophisticated, most effective strategies your colleagues are using today. You’ll read articles on subjects such as: ten ways not to market your practice; seven principles for dealing with the press; co-sponsoring seminars – how small firms can benefit from strategic alliances; making the most of hot cases and hot lawyers; the myths about client surveys; running a marketing department; finding your firm’s next hot practice area; using automated marketing databases; developing an effective referral network; renewing business relationships with former clients; developing potential rainmakers. Regular features include “Ask the Coach,” “Net Cetera” and “Marketing Roundup."
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Monthly (12 issues)
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