Publisher: Leader Publications
Frequency: Monthly (12 issues)
Publisher's Price: $89/year
In today's competitive climate, developing your law practice can be a daunting and expensive challenge -- especially for the solo and small firm practitioner. How can you possibly match the efforts of large law firms that have marketing directors and large budgets devoted solely to business development? Practice Development for Solos and Small Firms goes behind the scenes to provide you with the latest news, trends, creative marketing advice, sample marketing materials, and up-to-date intelligence on the most promising approaches your colleagues are putting to use. Drawing on the experience of some of the country’s leading business development experts, it brings you proven, cost-effective techniques, geared to the needs of solo and small firm attorneys. In each issue, you'll get the inside track on marketing strategy formulation, effective selling, Web site development, client acquisition, marketing collateral materials, getting referrals, time-management, and much more. You'll also get a monthly roundup of ideas that are working at small and solo firms around the country, as well as useful book and media reviews, vendor information, and special features packed with helpful guidance.
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